Our Brand Manager, Julie, on Cereals 2015
With less than four weeks to Cereals – joining in July has been quite the adventure. In the space of three weeks our team doubled in size. With the help of a cosy cottage in the country and a couple of pub trips later, we were ready.
Cereals enabled us to get face to face with not only our early adopters, but also farmers looking for a new, simpler solution. As we were not selling a product, for us, this was a chance to speak to farmers about what it is they’re looking for, what they’re frustrated with, and most of all begin preparations for our launch in 2016.